Tuesday, 4 December 2012

Is it so wrong....?

..... to want to have a man's head plastered all over your iPhone case? More specifically, is it so wrong if that man in question is Karl Lagerfeld? 
Possibly the epitome of brand love (bordering obsession), I think I've finally reached that limit! Coming from a branding background, it's always been common knowledge that the ultimate level a brand can hope to reach with their customers is brand loyalty. I think you've really reached loyal when you have a designer's silhouette all over your most commonly used belonging. 
Having said that, he does have one of the coolest silhouettes around....
Ax

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